GOAT #54: Homeschooling Entrepreneurship with The Homeschool Printing Company

Do you have entrepreneurial students in your homeschool?  Listen this week as Amanda talks with CEO and founder of The Homeschool Printing Company, Melissa Ekloff as they talk about encouraging entrepreneurship for your students.  How did Melissa start her company?  How's it going?  What advice can she give to other homeschoolers who want to start and run businesses? 
Melissa gives some excellent practical advice.

Resources & Links
https://thehomeschoolprintingcompany.com/
The Homeschool Printing Company on Instagram
The Homeschool Printing Company on Facebook

Jimmie Quick at ihomeschool:  https://ihomeschoolnetwork.com/

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Transcript

Hello, welcome to Goat Homeschooling with Erin and Amanda. I'm Erin. And I'm Amanda. You're listening to the podcast for long haul homeschoolers. You know the ones that have been living this homeschool lifestyle for at least five years and plan to continue through high school. We are here to help you have the greatest of all-time homeschool by covering relevant topics with relational stories from our own home educating experiences.

Our guests are fellow long. Experts and authors serving the homeschool community who will encourage you as you continue on in the high calling of parent and home educator. So today we have Melissa Ackoff, who is a co-owner. You're an owner. And ceo, we're gonna call you a Yeah. of the homeschool printing company.

And we're gonna talk about entrepreneurship in, in our homeschools and what that can look like. I have followed homeschool printing company for several years. I just realized today that, um, you only started in 2017, so maybe I was one of your first customers. I [00:01:00] don't know. But I spread the word about homeschool printing company and I, I order from them, from you more frequently than I.

Up p s or some of those other stores. It's easier for me. If you buy a P D F online, then obviously you have a permissions to use that as you see fit. And so uploading that P D F to homeschool printing company and you can get it bound, you can get it in color, you can get it double-sided. There's all kinds of wonderful things that you can do with it.

So, sorry, I'm, I'll step off my soapbox there, but, Which is really exciting. And so why don't we start with talking about your homeschool career. So you were homeschooled, were you homeschooled from the very beginning or what's your story with that? I was not homeschooled from the very beginning. Um, I actually started out going to this tiny, tiny Baptist school, but I think my parents just found it through a friend and, um, you know, it was a Christian alternative.

We're not Baptist. But then , I still went to a Baptist school. That's okay. So that was, yeah, that was, that was [00:02:00] quite fun. Um, so it was this tiny little school and about halfway through fifth grade, my dad got this really great job opportunity down in a suburb of Chicago and. . So my mom was thinking, well, you know, we, we weren't sure where the job opportunity was gonna go, if it was gonna be one year, if it was gonna be 10 years.

So she said, you know, I think I'm just gonna homeschool her until we figure out what's going on. Well that just went on until 12th grade. famous last words, right? Yes. Just until we figure it out, you know, which I appreciate the fact that she didn't wanna pull me in and outta different schools, cuz. . I mean, it was, it was kind of a big unknown.

I mean, we didn't know anyone down there. We were starting completely from scratch and we ended up only staying there two years. Cuz you know, job brought my dad back here. He's more of an entrepreneur, so he was doing some freelance things and so, you know, it just, it made sense to come back to Minnesota and at that point she thought, well, [00:03:00] I could put you in school again.

Or I, we could just keep homeschooling because the nice thing was she was able to buy the curriculum I was using at the Baptist school. and just like buy it direct. So the curriculum transition was seamless, so that was fun. Mm-hmm. and I just, I worked ahead a little bit that last year cause I was just so eager to be done and just be done with school

So my homeschooling career was, I, I think it was a little. different maybe than other people's. It was, it was just kind of all up in the air for a while there. But I'm very thankful for it. I'm very, very thankful. It allowed me to do a lot of really cool stuff and travel a lot when I was a teenager. I think it's more common than what we might might realize.

You know, a lot of parents will say, well, we just take it year by year. And then every year there's like, of course we're gonna keep homeschooling. You know, and it just, it just becomes a natural thing. Yeah. Okay. You know, sometimes even people have to say that to their husbands, you know, wives would say, yeah, we'll take it year by year.

And [00:04:00] then eventually that kind of wears out and, you know, just keep, keep going with it. And, um, when we first started homeschooling, my sons. Um, I wanted to have a transition period between public school and home, fully homeschooling, and there was a program, a homeschool program that was tw two days a week at this Lutheran school.

we're not Lutheran . So that's laughing when you said we're not Baptist. But I mean, I think that's common because, you know, they, they're not. completely just teaching to that specific religion. They're right. You know, it's, it's not about that necessarily, but, um, it was a good experience. We had a lot of good teachers and so , but I thought I was laughing at you saying that was a Baptist school.

So how did you start, like where was your mindset when it came to something entrepreneurial? Was it something that you always wanted to do or was it just like an influence of your dad? Or like how did you evolve into [00:05:00] that mindset? . Oh, I would give so much credit to my dad. I mean, he is, he is the entrepreneur guy.

You know, that's always been his mindset and you know, it's not that he never, you know, worked a regular job cuz you know, he did. But he's always had that bug. And so, you know, when I was a little kid, he was really starting to find his groove with that, you know, and he, you know, he kind of transitioned from like nine to five to freelance, to entre.

And so it was really interesting to see that transition. I just saw how alive he was when he was doing things that he really wanted to do and that he was good at. Cuz he's, he's also really good at, it's not just a, you know, he is passionate about it, but he's really good at it too. And he loves to learn, so he loves to learn about business and things like that.

So I kind of grew up around that. And so when I was done with school at 17, , you know, I, I had the option of, well, do I wanna go to college? Which, you know, I [00:06:00] was, I was open to that except for the fact that I didn't know what I wanted to do. And so I was like, I, I don't think I'm ready to spend a lot of money to not know why I'm here yet.

Mm-hmm. , you know, but I, I kept the door open. I worked just regular, you know, the jobs that teenagers work, and I worked like those jobs into my twentie. , you know, all the while thinking, what do I wanna do? Like I wanna do something with my life. I was getting very frustrated in my mindset of trading my time for dollars and not being able to build anything at the end of that.

And I just, I had this really strong desire like, well, I'm gonna be spending the time anyway. I wanna build something while I do it. And so I, this is not something I would recommend when I was about 26, I just quit both my. and I was like, I have to put myself in a position where I need to make some sort of change.

And they were jobs that didn't really have any room for advancement. So I thought, well, you know, and if, if I try [00:07:00] something else and it doesn't work, then I'll go back to this. Mm-hmm. and I'll at least have tried something. . But my first kind of very small foray into that was I bought, I bought a ton of tables and chairs.

I had a tiny, tiny rental company. Mm. That, that's not a bad idea. It went well. Yeah. Well, you know, it, it was, it never really grew to anything amazing, but it was a really good training ground, and I'm very, very thankful that the first thing I did didn't really have explicit. Because I got to learn a lot of basic, fundamental things that I could carry with me into new ventures.

I sold that around the time I quit my jobs. Again, not something I would recommend , but it's something I did. And I had a few months where I was just really struggling, like, what am I gonna do, what I wanna do? And then my dad actually, he just kind of sat me. [00:08:00] and he said, I have an idea, maybe we should print for the homeschool market.

He loves printing. He just, he loves it. He's always been good at it. And we sent out a survey, best idea. So thankful we did that. You know, cuz you wanna know that there's a market for you, send. Yeah. Who do you send your surveys to? How do you know who to send your surveys to? Does that just like a cold, it's like a cold call kind of a thing where you like cold survey or how do you do that?

Well, what we did is we contacted someone I. . Her name back then was Jimmy Laley, and now her name is Jimmy Quick. Okay. I think she runs like the homeschool, like I homeschool network, I think. Okay. Mm-hmm. . Yeah. She is. She's amazing. She's wonderful, wonderful person. And so we contacted her and she set up a survey cuz she had a list, you know, she had a following, so she had a really great reach and we thought, you know, let's just try this and see if there's even a market for this before we jump into it.

[00:09:00] and so she sent out a survey. It got a really great response, you know, she sent us those results and everything and we just kind of went from there. We did the beta test at first. I don't know if you were around for those days, that first month where we did a beta test pro. I don't know. It might have been right after that.

Maybe. I don't know. . Okay. It wasn't like only a month. I thought, well, if you've been with us from the very beginning, maybe you remember the beta test tape ? Yeah. I don't know about that. I don't even remember how I found you guys. I. I don't know, I might've Googled or something, but there, there was maybe someone in a, in a Facebook group or something had mentioned, Hey, have you guys ever heard of this?

And so, you know, the word of mouth can go pretty far. I think so. Oh yeah. Oh yeah. Word of mouth is huge. We, I think 99% of what we've had come to us is all word of. So this was your dad's fault. This whole thing was your dad's fault. Yeah. So is your dad a participant in the current business structure? Like what does he do for your [00:10:00] company?

Yes, and we all own it together. My dad, myself and my mom, you know, we all, we've been here from the ground floor up. He is actually the print tech and he is, you know, we're, we're trying to. Get more people involved as this has grown so we can keep up with demand. And I think this year is the year that he finds a print tech, takes them under his wing and just shows them everything he knows.

But he is the man who does all the printing and he's just, uh, He's a whiz about it. I'm, wow. I'm constantly amazed at what he knows technologically. I'm like, go, you, I, I'm not there, but go, you . I noticed that there's fluctuations with how the turnaround time, you know, and so you can kind of pay attention to where you have lulls, you know, what part of the year there's lulls in it, and what part of the year is obviously where there's peaks.

And it seems like the summertime is a peak, so maybe you get some like, Teenage interns or something. Um, you could even have homeschoolers come in and do that and stuff, but [00:11:00] So you never did like a lemonade stand or any kind of those types of business minded things when you were little, or you just like, just really kind of grew into it as an older person with your, with your dad?

I mean, I did a little like odd job kind of things. I, I never did a lemonade stand, the classic lemonade stand. I never did the one , the one classic thing. But I would, I would just always search out ways to make money because I, I enjoyed having it and I enjoyed saving it. I didn't really enjoy spending it.

I just enjoyed having it even as a child, just, you know, sticking it in my little tiny plastic bank, just knowing that that cash was there and yeah, I just enjoyed trading, you know, my time for just something versus just. doing nothing. Right. You know, I, I tend to get bored very easily, so , I like to stay busy.

Mm-hmm. , right? You understand? Yeah. I do that too. [00:12:00] Yeah. And I, I tend to like dabble in different things and I'm always wanting to learn new things and then I think as I'm learning something new, maybe I could do a business out of this, and then I kind of start researching that and I don't know how, where to go from.

So like when you have an idea, how do you get from the idea to. Fruition of it. Like, but aside from the surveys, but like logistically, what are the steps? Like, okay, so I'm gonna, I bought sheep and I'm going to, for example, and I'm gonna have a shearer, you know, shave them and I'm going to card down the wool and I wanna sell the wool.

So, , the process by which that takes place, right? Those logistical things, that's where I tend to get hung up, and I don't know how to encourage my kids if they have an entrepreneurial idea. Well, how do you get from the idea to fruition? Do you have suggestions for that for our listeners? . You know, I, I don't want to undervalue the concept of the survey.

[00:13:00] I, I know it, I'm kind of like a broken record right now. Okay. But that is actually something that I did not realize the importance of until we did it, because there's a lot of great ideas out there. I hear 'em all the time. I'm constantly amazed at what people are thinking of. I, I'm constantly, . And the one piece of advice I give to all my friends who, you know, they say, oh, you have a business.

I wanna be like you. And I'm like, well, there's a lot of hard work in there. So . Mm-hmm. . I think about it carefully. Make sure that you know, you, if you love your nine to five and love being off the clock, like maybe the first few years of entrepreneurship might not be a great choice. But what I tell them constantly is make.

if there is a market ready for you, because if there is a market ready and you are able to fulfill a need or a want, growth will not be a problem. It will not be a [00:14:00] problem. The reason I believe that our business has done as well as it's doing is, you know, I, I personally believe that it's the blessing of God.

That's my personal opinion. , of course, but I think part of it too is there was a market there. . I, I don't know if this is a current sentiment, but when I was growing up, you know, and we were doing homeschooling, it was not nearly as popular. It was definitely looked at as strange and weird, and it was a very non-valid experience, even from our friends and family, which is, we did not feel validated in that choice.

Mm-hmm. . And so we saw this market that is like fantastic and wonderful and thriving and we're like, let's, let's validate. , let's validate this choice that people are making and let's try and do something that takes some of the stress off of them, like printing, you know, sometimes you know the printer breaks or you run outta ink or something.

It's like, well, let's provide [00:15:00] something that is really going to take stress away, and at the same time really validate the choice that these families have made because it's an awesome choice. It really is, and we wanted to support that. Yeah. And. . I really encourage people to make sure there's a market and it's, it's really easy to do.

You can even just ask around or you, you know, we live in an amazing era of social media and internet, and it's easier than ever to communicate not only with one person, but with thousands or even millions. You know, if you do it right and just ask people, is this something you would need? Or like, what do you.

and they will tell you like, your future customers will absolutely tell you what they need. And from there you can decide, is that something I can provide or is that something a little outta my scope? So I, I, I applaud passion. I do. And I think passion goes hand in [00:16:00] hand with practicality. Mm-hmm. and with just making sure that there is a market.

That's I, that's the best piece of advice I could give to anyone who wants to start a. . Absolutely. That's fantastic. Yeah, I like that. I'm thinking about, okay, how do I , how do I send out surveys for all these ideas that I have? And it's so hard to like narrow down that scope. You know, when you do have ideas, how do you narrow that down and think about, and of course that for you, that was your dad, where he's like, this is something I'm good at, so let's capitalize on that kind of a thing.

Right? So maybe that's something that we can tell our parents that are listening. . What is, what is, what's something that they're good at? What is a passion and how can we capitalize on that without killing the passion? Right. So, right. I don't know how. Right. And there's even things, well, there's ways that you can, I think, go through social media, you know?

And you know, we did do for the survey, Jimmy set up a little incentive, a little cash thing if you fill out the survey. Mm. And if you put [00:17:00] in your email and if you're open to receiving contact from these people, we, you know, we kept the option open. Hey, if you don't wanna hear from us, that's okay. We're not gonna hound you.

But there was that incentive just so people would respond. Mm-hmm. . And, you know, for us it was totally worth it. And I always tell people it's a lot less expensive to, for example, Some sort of social media ad or something for a survey than it is to pour thousands of dollars into something that you really love, but there's not a market there for it.

Mm-hmm. . Yeah, because the last thing I wanna see is all these young entrepreneurs getting into a ton of debt that's just, oh, it. , it crushes, . It just crushes. I've seen it happen. I am seeing it happen all over. You know, there's Survey Monkey, there's all sorts of things that you can true test out. Mm-hmm. . And you can even ask, you know, ask friends and family or ask your social media following.

Or if someone you know has a big following, say, Hey, would you do me a favor and [00:18:00] just ask? Mm-hmm. , just ask this question to your followers. And there's ways to do it. Very good. There's ways to. that, you know, market research. Mm-hmm. done. That's great advice. And then maybe if there's people that, um, want to pour money into a business where they have an idea, then maybe they need to work the nine to five for a little while, work for someone else for a little while, and, um, build up some savings.

And then, and then at the same time, maybe doing some surveys and, and then put that into practice and put that. into fruition once they've s stocked a little bit of money. So they're that way they're not going into debt, right. I mean Right, right. Yeah. Yeah. And I, I applaud people who work nine to five, cuz that was me mm-hmm.

for many years. Mm-hmm. . And I did, you know, I never grew out of that habit of where I just loved to save whatever money I could. And that, you know, carried me through those few months where I was doing nothing and trying to, you know, figure out what I wanted to be when I grew up. and it, it taught [00:19:00] me a lot because every job I've ever worked has been customer service.

So I learned real fast how to relate to anyone in any sort of setting, phone, email, in person, everything. And so when we started the business, that's where I started out. , so you and I probably emailed before actually . Mm-hmm. . Yeah. So, um, probably, yeah. Yeah, probably. Yeah. I do think customer service is a really good place for teenagers to start, you know, when they're starting to work in the, in the workforce.

You know, one of my sons is, he's 19 and he has pretty severe anxiety, and so he's working in the produce department of a grocery store, and so it's just enough customer, Interac. , but not so much that he's overwhelmed, you know? Right. So he's, you know, the primary focus of that is the produce and making sure that the shelves are stocked, but then he does have customer interaction from time to time, and he does have to help people from time to time.

But he is not a cashier. You know, he's not a sac where it's, you know, where you're inundated [00:20:00] with that and get overwhelmed. So there is a certain, there's different levels of that. It's on a spectrum of what kids could be exposed to. when they do start working in, in customer service. I started out in, in, um, restaurants.

So I was waitress and hostess when I was in high school, and there were some very good experiences with that and obviously some very bad experiences with that , you know, um, but we can always temper that and pay attention to that when we're thinking about our child and our child's personality and what they're, but it, customer service across the board is still a great place to start for anyone, no matter what their.

Um, level is, so that's excellent. Oh, absolutely. And customer service. You're dealing with people and if you're gonna be in any kind of business that, that's what makes a business is your customers. You're gonna be dealing with people. I, you know, there are a few jobs out there where you don't have to, maybe a lighthouse keep, I don't know, but Right.

True. But [00:21:00] customer service, it is an amazing training. , it's wonderful. And yes, there are some really good experiences and some really bad experiences. Mm-hmm. , I've been screamed at, I've been yelled at, and it, it taught me how to relate to people and how to handle that, how to come back from it. Right. You know, no one likes being screamed at, but it teaches you how to deal with that.

I think it's just an amazing education for business. I, I would suggest to anyone who wants to serve a business, make sure you've had at least one job in customer. probably for a year. You will be so thankful down the line. Mm-hmm. , when you're engaging with your customers and you, you just know how to handle those interactions and you know how to do your best on your part to make them pleasant and fruitful.

Mm-hmm. , you know, what they do is up to them, but what you can do in whatever control you have is make the experience a mutually beneficial one. , [00:22:00] yes. So we can always start encouraging our children to kind of look into those things and what kinds of businesses would we like to run? If you want your child to be an entrepreneur, or if you see there's an opportunity there for your child, then, um, as they grow.

And there's a lot of homeschoolers that are not college bound, I don't think. And college is not the only answer. It's not the end all be all anymore where it used to be. And so I've, I do see a future. Especially homeschoolers going into entrepreneurial positions in their life. And so I, I, I can see that a lot of, and I see that there's, um, it's an important conversation to have and so people can be thinking about that and.

You know, investigating that and how do we do that? Especially if we are not in business ourselves, then how do we encourage that in our kids? And, um, so I think that's excellent. So thank you for that. And so, absolutely. Is there anything else that, uh, you wanna make sure that we tell our listeners for this?

I just, I want to, it just, I, [00:23:00] I thought of something else. If you work for someone else, you're gonna know how to treat your employees. Mm. That's been a big lesson I've learned is that, , you know, I had, I was actually very blessed with very good bosses for the most part, and so I've tried to transfer that into treating my employees fairly and treating them well, and I would just really encourage anyone who is eager to start a business, whether you're 15 or 85, you know, any age.

I, I don't think it's too late. The best thing you can do besides doing some market research is find someone. who is already in a successful business and not just successful by, you know, an outsider's or an insider's perspective, but successful in, you know, where everyone's in agreement mm-hmm. that it's thriving and that it's blossoming.

Find that person and just ask them questions. Ask them every question you can think of, and I [00:24:00] absolutely guarantee. , if that person has an ounce of success, they will be eager to share it. Every truly successful person I've ever known has been eager to sit down, especially with, you know, teenagers or twenties or something, and they're so happy to just share with them like, here are the mistakes I made that hopefully you can avoid.

Here are the things I did well do. and they're happy to share. You know, if someone is not happy to share it, that's not a person you wanna learn from anyway. Hmm. In my experience. True. Yeah. If they, if they feel like they have to be really possessive of their secret, that's not a secret you want. Right. So if, if they can find, you know, like a business mentor or just even sit down, take someone out to lunch, pepper them with questions, they will be okay with it.

They'll be happy to share their experience. I know I am and I'm not even as successful as, you know, thousands or millions of other business owners [00:25:00] out there. And that's, that's just the best advice I can give is check your market and talk to someone and they will be, to just, they'll be happy to invest in your success.

Hmm. And just give you that advice. And because it really is an investment, even a conversation is an investment in that success. . Excellent. And I love the way that you define success. It's not necessarily with how many customers you have, it's with making sure that your business is running well and everyone is getting along and, and it's fruitful as far as that's concerned.

Um, and it made me curious how many employees do you have? It's not just you and your mom and dad doing it anymore. It's you've got some people working under you. We do 2020 hit us hard in a, in a good way. Mm. But, you know, March of 2020 homeschooling soared. And we thought, okay, well there, you know, it's gonna be a few weeks, maybe a couple months of this, and then, you know, we can kind of catch our breath.

Mm-hmm. , while we're still waiting. wow. [00:26:00] It, it took off and it just, it hasn't stopped. So we did take on. A couple, uh, employees to help me. I, I work with like more of the actual materials, like getting them ready to go out right now. And so we got a couple, uh, twin girls to help me. They've been fantastic employees.

I've, and they were homeschooled too. They were homeschooled. I think they're whole lives and they're just, they're fantastic. Wonderful. We get along great and we've hired, you know, some part-time help as we're going and. . You know, as we grow, we'd love to have more full-time people and just, we'd love to tap into the homeschool market.

Say, Hey, if you got kids who want a job, like this is a great environment. They can learn about business if they want to. Like it's a mm-hmm. . It's a safe environment. Like, yeah. Even like paid interns. Even paid interns and stuff like, that'd be awesome. Yeah. I wish you were closer to us. We're in Missouri.

Thanks. So , I'm like, I would totally send my kids to you, . Well, if there's ever a [00:27:00] virtual, you know, remote Yeah, absolutely. Opportunity . Yeah, we could reach. Right now we need boots on the ground, man, so, mm-hmm. , we're trying to gear up and get ready for summer so the turnaround time can. Brought down. We like to, I, I personally, I set that time and I like to overestimate so that mm-hmm.

you know, if we say two weeks, it gets there in like a week and a half or, you know, ships in a week and a half. So, but it's nice now, nice to know what the turn turnaround time is like. I, I have your website filled up and it says what the turnaround time, so there's an expectation there where, you know, we're you, you tell people right up front.

You know, this is what our current turnaround time is, and so people already know, so they're not anticipating something in four or five days. They're, they actually have an idea of when it'll be there, which I think is ex That's excellent business practice, in my opinion. Or you just, they, well, we just wanna be honest.

Mm-hmm. , absolutely. We just wanna be honest with people. And even if, you know, the emails that we send out, which is not a lot, so no one ever has to worry about getting spammed. . I wanna just be real with people. Whatever's going on. I wanna be honest and I, if I have to [00:28:00] err on the side of anything, I would rather underpromise and over-deliver.

Mm-hmm. , because too many companies overpromise and then they completely under-deliver and they're just eager to get sales. And I'm like, I am eager to be honest with people and give them, you know, my best accuracy and honesty because that's, , that's just good human practice. Mm-hmm. , that's just something that, you know, people want.

And, you know, we're used to a lot of dishonest companies and so I, I don't wanna be like that. We've, we've always been striving to just be honest, whether it's turnaround time or what's going on here, if there's a hiccup, anything like that. Just communication. You know, you just don't see that in businesses very often.

And so it's such a breath of fresh air whenever you do. So where can people find you in your email and all that stuff? People, so people can find you. And of course your contact information is all, is all gonna be on our website too. So, um, people can always [00:29:00] find you there if they need to. It's pretty basic, just the homeschool printing company dot.

Excellent. And the email is the homeschool printing company gmail.com. We wanna get a host domain name soon, but you know, we've been kind of busy. Yeah, but it's, it's on the list, understandably busy, right? Yeah, we're on Facebook and we're on Instagram. I think we may be on TikTok, but if you just, if you look for homeschool printing on any social platform, I we're there.

Yeah, because you're the only one. We wanna do more. You're the only one that does it. Yeah. . And when in doubt, just Google the homeschool printing company. There's a few other companies out there now, but no one named exactly like us. We'll be on that first page of whatever search engine you use. So we're pretty easy to find.

Excellent. We're not typing. Well, thank you so much for coming on, um, our podcast today, and we really appreciate you, Melissa. Oh, fantastic. Thank you for having me. It was wonderful. I enjoyed it so much.[00:30:00] 

Thank you for joining us today. Have you enjoyed our podcast? Be sure to check out our website, goat homeschooling podcast.com, where you can listen to our full catalog of episodes, read our blog. Leave a review. Contact us with questions or submit a request to be on the show. While you're there, go ahead and subscribe to our weekly newsletter that's delivered to your inbox.

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